The final product

  After several days' work, we finally have our project done.
  Here is our logo:

Before we made the logo, we attended a meeting of which the speaker is Jan and Soren, who are the inventor of the product : woodfibre insulation.

   We have listened to the lecture carefully and we also checked the document that they left to us. And we all agreed that the product can save a lot of energy of the house and it can save the house-owner’s money, too.

   Since the product is fire protected and also has a good ability of handling moisture, so it protects the house, too.

   The material of the product is woodfibre, which is green material and it does good to the house and we believed that this product will be a main material for building houses.

   So we had a conclusion: the house is built on the basis of the product and the house will be simple and looked kind of “cheap”. And since the house uses the product, so it is “protected”. And then we had this logo.

The logo is made by Adobe Illustrator.

We basically used simple line to do it, no special effects because we want it to be simple.

The simple and green and looked cheap house is built on “ISO-Care”, which is the name of the product. Outside the house is a shield which has taken the house inside itself just in order to protect it. And we also have a straightforward message: For a better and a cheaper house.

Looking forward for tommorrow's showcase, good night! 

The third meeting of our group

Because of not being able to find one more person to form a group, Feiwa Lin also joined our group today. We looked into the project's requirements very carefully and we also had things to do now. We have talked about the idea of the logo and we have reached a consensus. This is the sketch of our logo:

We agreed that the key color of our logo would be green because the material of the product is made of woodfiber too. And since this product protect the house from the fire and moist,so we chose ISO-Care to be our product's name. We chose green color to be the name and the rainbow's color. And the black thing is the houses,maybe it is a little abstract,but I think we can still figure that out. The rainbow above the house means that the house is under protect and the "ISO-Care" has taken the house on its head shows that it is made to support the house and make it under the good project of the green rainbow. And so is our idea of our logo.

The theoretical preparation for the project

  Just as what our group decided yesterday, we were looking into the theory part of the project this time. And we found out that the important part of the theory is the process of the formation of the logo which is about how to make the logo. We have checked the lecture documents which are posted on the internet and the downloaded documents which are related to the project as well as the notes that are made in the class and we have got some facial clues about it. So we were planning to ask the supervisors for some deeper and specific information which are relevant to our group's plan especially before we move on.

The group "For good houses"

  After the introduction of the company, I formed a group with Xiaoyan Chen. We looked into the requirements of this presentation this time and we realized that this time, we are going to make a logo for the company's product as well as showing our management of the theories of analysis and making of the logo which including the method of show and explain the design process. We decided to have a better knowledge of the methods and theories first and then we would make progress into the design.

The introduction of the project

  Today at 10 a.m. in the school, we got together to listen to our clients' explanation of their products that we are going to promote. We have two clients this time: the Jacobsen Band and Woodfiber-insulation. They all had given us abundant information for us to analysis and we are all looking forward to making a good visual product this time.